| 标题 | Chabal Le Duel |
| 广告公司 |
Buzzman
|
| 广告战役 |
Chabal Le Duel - Orange
|
| 广告主 |
Orange
|
| 品牌 |
Orange
|
| Posted | 1月 2009 |
| 产品 |
OrangeFoot
|
| 行业领域 | 电信服务
|
| 剧情简介 | A viral campaign starring rugby player Sebastien Chabal uses new technology. For the first time, a video implemented on a website can be controlled with a mobile phone. To promote OrangeFoot, the football broadcasting service of French Telco Orange allowed subscribers to watch French Football Championship games on OrangeTV, orange.fr and mobile phones. |
| 哲学 | After 2 weeks of the campaign, 1.5 million hits were recorded on the web site, most of which were unique visitors. Also, over 1 million callbacks were recorded with over 180,000 calls daily. The equivalent in TV space purchase is estimated at 1 million euros. |
| 问题
| The challenge was to build a database of potential clients of email address and phone numbers. |
| 媒体类别 |
案例研究
|
| 更多信息 | www.chabal-le-duel.com |
| 创意总监 |
Georges Mohammed-Chérif
|
| Executive Officer |
Anne-Cécile Ladegaillerie
|
| 美术指导 |
Sébastien Partika
|
| 文案 |
Edouard Olhagaray
|
| Costume Management |
Yasmina Abdelilah-Bauer
|
| Marketing & Sales Director |
Salomon Cohen
|
