TotallyMoney - "You'll Totally Get There"

St. Luke’s Communications

St. Luke’s Communications London, 英国

2270

品牌: TotallyMoney
国家: 英国

广告主: TotallyMoney

标题	You'll Totally Get There
广告公司	St. Luke’s Communications
广告战役	You'll Totally Get There
广告主	TotallyMoney
品牌	TotallyMoney
首次发布日期	2023 / 1
行业领域	银行与金融服务、投资、证券服务
广告口号	You’ll totally get there
剧情简介	The brightly coloured painterly animation shows a variety of people, with different ambitions, embarking on their journey via metaphorical rope ladders and climbing up to their targets that rest in clouds. The soft pastel animation style is designed to be inviting and include all sorts of aspirations, encouraging people with the tag line ‘You’ll totally get there’.
哲学	St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that 20 million adults are financially under-served, a figure which has grown by 50% in just six years. And this is who they’re building an app for. With a belief that customers' data should work for them, not against them, the fintech provides almost five million customers with a free, live credit report, personalised alerts to highlight what might be holding them back, and tailored tips to help improve their score. The new 30-second spot titled ‘You’ll totally get there’ highlights TotallyMoney’s free credit report and personalised plans, with a narrative that sees people on a journey towards their financial goals — something that will resonate with many who are uncertain about where to start. The three-month campaign will appear on TV, VOD and YouTube until end March 2023, with media planning and buying by Electric Glue.
媒体类别	电视
长度	30 seconds
Soundtrack	“My Way Up” by Molly Kate Kestner
广告经理	Alastair Douglas
广告经理	Rebecca Shears
广告经理	Janice Tong Davies
广告经理	Harshil Varsani
广告经理	Henry Keegan
首席创意官	Al Young
创意合伙人	Julian Vizard
Copywriter / Art Director	Danny Jones
Copywriter / Art Director	Jordan Morris
广告公司制片	Davina Hickson
Chief Strategy Officer	Dan Hulse
Planner	Joanna Barnett
Business Director	Will Bright
客户总监	Claire Smith
客户经理	Hope Shooter
导演	Mateus de Paula Santos
制作公司	Lobo
制作公司	Ground Control
制片	Michael Stanish
制片	Su Constantine
执行制片	Loic François
执行制片	Marie Dubois
执行制片	Michael Stanish
Head of Production	Clara Morelli
Head of Post Production	Marcelo Barbosa
Head of CG	Fabio Shigemura
Coordinator	Rosangela Gomes
Coordinator	Cristiane Santos
Post-production Producer	Patricia Signorini
Storyboard	Fernando Heynen
Color Script	Pedro Minho
美术指导	Felipe Jordnada
Concept	Fabio Miraglia
Styleframes	Felipe Jordnada
Styleframes	Gabriel Dos Anjos
Styleframes	Marcio Guerra
剪辑师	Patricia Signorini
CG Supervisor	Danilo Enoki
Previs Team	Marcos Samia
Previs Team	Danilo Enoki
Modelling	Max Beggs
Modelling	Natan Ernani
Modelling	Ozani Ferreira
Modelling	Tiago Mesquita
Modelling	William Silva
Lighting & Render	Annelise Campana
Lighting & Render	George Damiani
Texture	Ricardo Riamonde
Texture	Renan Takeshita
Rigging	Gabriel Nakata
Rigging	Rafael Dias
Rigging	Rafael Kendy Shiva
Simulation	Eduardo Dutra
Simulation	Gabriel Acacio
Simulation	Luiz Duarte
Lead Animator	Larissa Paz
动画	André Lorenzini
动画	Camila Xavier Fazolin
动画	Fellype de Oliveira
动画	Gustavo Oes
动画	Karina Chung
动画	Leo Zitto
动画	Michael Maron
动画	Mendel Reis
动画	Nicolás Taró
2d Vfx Artist	Gabriel Dos Anjos
2d Vfx Artist	Marcio Guerra
2d Vfx Artist	Romulo Oliveira
Composition	Leandro Pena
Color Grade Artist	Leticia Blanco
Color Grade Company	Nineteentwenty
媒介公司	Electric Glue