| 标题 | Picnic Picks |
| 广告公司 | St. Luke’s Communications |
| 广告战役 | Summer 2021 |
| 广告主 | Ocado |
| 品牌 | Ocado |
| 首次发布日期 | 2021 / 6 |
| 行业领域 | 在线零售、网上商店 |
| 哲学 | The new campaign celebrates the summer traditions of BBQs, picnics, sun-bathing and garden get-togethers and highlights tribes of people with familiar characteristics who like to get together and eat outdoors in the sunshine. From ‘charred sausage lovers’, to ‘half in the sun, half in the shade picnic-ers’, ‘gin o’clockers and ‘sunset spritzers’. The sunny tribes are matched to deals on much-loved brands including Heinz ketchup, Doritos and Holy Guacamole. Summer themes are also highlighted with sports fans cast as ‘half-time snack grabbers and tennis pros who like their strawberries as the ‘armchair umpires’. Being safe in the sun is also covered, with the ‘can you do my backers’ - the folks we all recognise who cannot quite reach with the sun cream. |
| 媒体类别 | 电视 |
| 长度 | |
| 音效 | Jungle Studios |
| 广告经理 | Lisa McDowell |
| 广告经理 | Sarah Emerson |
| 广告经理 | Alex Raybould |
| 广告经理 | Byrony Thomas |
| 执行创意总监 | Jules Vizard |
| 执行创意总监 | Al Young |
| 美术指导 | Joanna Boyle |
| 文案 | Matt Harvey |
| Agency TV Producer | Davina Hickson |
| Chief Strategy Officer | Dan Hulse |
| 客户企划 | Tara Ellis |
| Business Director | Anastasia Terzeon |
| 客户总监 | Ross Ritchie |
| 客户经理 | Maisie LaCosta |
| 客户经理 | Hope Shooter |
| 客户主管 | Sam Everett |
| 导演 | Gus Filgate |
| 制作公司制片 | Clare Timms |
| 制作公司 | Darling Films |
| 摄影指导 | Matt Fox |
| 后期制作 | Nineteentwenty |
| 剪辑师 | John Mayes |
| Colorist | Kai Van Beers |
| Sound Engineer | Ben Leeves |
| Music Supervision | Native |
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