Yves-Eric Deboey
美术指导 at Publicis Conseil
Paris, 法国
标题Call car manufacturers 4
广告公司
广告战役 Time-Fighters Program
广告主 Renault
品牌 Renault
首次发布日期 2023 / 5
行业领域 轿车
剧情简介 Firefighters should be called Time-fighters.
They are constantly fighting against time.
This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster.
The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
哲学 The brand message is to encourage other manufacturers to follow the example of Renault.
And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers.
Because when it comes to saving lives, there is no competition.
Renault is creating a new standard for automotive safety and is sharing it with the world.
媒体类别 社交媒体
制作公司
文案
美术指导
Worldwide Creative Director
Global client lead
President
首席创意官
CCO/CEO
客户经理
客户经理
制作公司制片
广告公司制片
摄影指导
Post-production Producer
创意总监
Post-production Producer
剪辑师
剪辑师
客户经理
Digital Lead
Art Director Assistant
客户经理
制作公司制片
后期制作

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