Heineken - "Ambush"

Bates 141 Singapore Singapore, 新加坡

17791

标题	Ambush
广告公司	Bates 141 Singapore
广告战役	Bottle Opener - Heineken
广告主	Heineken
品牌	Heineken
Posted	3月 2001
产品	Beer
行业领域	啤酒，苹果酒
广告口号	It could only be Heineken
剧情简介	"The Bottle Opener Campaign takes an unusual look at the love of Heineken from an unusual and unexpected perspective the bottle opener. The advertising focuses on the relationship between the bottle opener and the Heineken bottle, which represents the desire of the bottle opener our desire.
哲学	"The idea was to break away from the norm while maintaining the basic premise of the USP It could only be Heineken. The execution is fresh, yet one that doesnt loose the basic response required from our consumer positive branding, a desire for a Heineken and memorable.
问题	Heineken is a great global brand that has not been able to communicate its brand proposition in a consistent fashion around the world. The challenge was to communicate its single global positioning - 'It Could Only Be Heineken' in print in way that was unique, cut-through and reached out to a younger segment of the drinking audience..
媒体类别	杂志
市场	新加坡
创意总监	Aris Theophilakis
文案	Camilla Bjornhaug
美术指导	Preben Moan
广告公司制片	Natarajan Vytheswaran
摄影指导	Erwin Olaf