| 标题 | Alpine's Coded Tweet |
| 广告公司 | Havas Sports & Entertainment |
| 广告战役 | Alpine's Coded Tweet |
| 广告主 | Alpine |
| 品牌 | Alpine |
| Posted | 11月 2021 |
| 行业领域 | 汽车 |
| 剧情简介 | Athletes contract extension has been revealed tons of different times on twitter, it is no more entertaining for fans. The racing team Alpine wanted to make it more engaging for F1 legend, Fernando Alonso. The pilot published on his official account gibberish incomprehensible tweets. They were in fact coded. Whenever a celebrity write nonsense tweets, the internet starts to wonder what is happening…How his communication advisors let this happened ? Is it a hack ? Is the community manager drunk ?In order to decode the true content of the tweets fans had to decrypt them using « Alpine » as the key code, Fernando’s racing team. These tweets were teasing the pilot prolongation, and unlocking a video after they’ve been decoded. |
| 问题 | Alpine is a french Formula 1 team |
| 媒体类别 | 互动 |
| Chief Executive Officer (CEO) | Stéphane Guerry |
| Partner | Raphael Thierry |
| 首席创意官 | Fabrice Plazolles |
| 文案 | Nil Nivière--Schouvaloff |
| 美术指导 | Quentin Clausse |
| Social Media Manager | Claire Bouvet |
| Head of New Business | Thibaut Arthaud |
| Vice President (VP) | Valérie Planchez |
| Motion Designer | Tristan Lecuyer |
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