| 标题 | Hack Market (eng) |
| 广告公司 | Marcel |
| 广告战役 | High tech – Low impact |
| 广告主 | Back Market |
| 品牌 | Back Market |
| Posted | 7月 2022 |
| 行业领域 | 在线零售、网上商店 |
| 剧情简介 | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
| 媒体类别 | 案例研究 |
| 长度 | |
| President | Pascal Nessim |
| 执行创意总监 | Youri Guerassimov |
| 文案 | Antonin Jacquot |
| President | Charles Georges-Picot |
| Technology Team | Christophe Serret |
| 美术指导 | Vincent Boursaud |
| Motion Graphics Artist | Julien Taillez |
| 美术指导 | Hugo Wahledow |
| 文案 | Claudia Illan |
| Associate Director | Sébastien Jauffret |
| 客户总监 | YANI OUKID |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| 文案 | Aurel Cablan |
| Motion Graphics Artist | Vincent Iweins |
| Social Media Manager | Calliste Garrabos |
| Managing Director | Benjamin Taïeb |
| 执行创意总监 | Valéry du Peloux |
| 导演 | Guillaume Talvas |
| 剪辑师 | Julien Hannedouche |
| 项目经理 | Flavie Parize |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| 创意总监 | Clément Séchet |
| 制片 | Valéry du Peloux |
| 制片 | Sixtine Busetti |
| Strategy Lead | Thomas Cléret |
| 文案 | Alexandre Dodille |
| 美术指导 | Céleste Nessim |
| 后期制作 | ADF L’atelier |