| 标题 | Another one drives a Duster (English) |
| 广告公司 | Publicis Conseil |
| 广告战役 | Save the Queen |
| 广告主 | Renault |
| 品牌 | Dacia |
| 首次发布日期 | 2015 / 12 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 剧情简介 | Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model. For the occasion, Renault Group brand and its agency will make a special operation. The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France. To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics. All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car. The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 法国 |
| 广告经理 | Valérie Candeiller |
| 广告经理 | Hortense Isnard |
| 广告经理 | Bénédicte Rouquette |
| 广告经理 | Gaëlle le Grouiec |
| 广告经理 | Andreea Culcea |
| 广告经理 | Olivier Bourquin |
| 执行创意总监 | Marcelo Vergara |
| 美术指导 | Kamal Bhatnagar |
| 美术指导 | Marieke Navaux |
| 文案 | Marcelo Vergara |
| 客户经理 | Stéphane Gaillard |
| 客户经理 | Boris Langlois |
| 客户经理 | Elodie Orosco |
| 客户经理 | Cécile Cuzin |
| 客户经理 | Bastien |
| 战略企划 | Christel Engelvin |
| 广告公司制片 | Pierre Marcus |
| 广告公司制片 | Nathalie Levincent |
| 导演 | AB/CD/CD |
| 制作公司 | Partizan |
| 摄影指导 | Alex LaMarque |
| 制作公司制片 | Jules Dieng |
| 后期制作 | Vincent Bordier |
| 后期制作 | Pierre Brière |
| Business Affairs | Carlos Serrano |
| Business Affairs | Till Buisson |
| Business Affairs | Jeanne Rault |
| 音效设计公司 | Emmanuel Rambaldi |
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