Kim Parrett
Senior TV Producer at Academy Films
London, 英国
标题The Hornicultural Society
广告公司
广告战役 The Hornicultural Society
广告主 Relate
品牌 Relate
首次发布日期 2023
行业领域 保健与医药产品
剧情简介 The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex.
媒体类别 案例研究
长度
Senior TV Producer
执行创意总监
创意总监
Managing Partner
创意总监
客户总监
Art Buyer
Head of Offline Production
广告经理
广告经理
Client Partner PR
Deputy Executive Creative Director of Design
Art Buyer
首席创意官
Senior Producer
Senior Producer
Senior Creative Editor
Account Directors PR
Account Directors PR
插图画家
Project Lead

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started