标题 | Gift to São Paulo |
广告公司 | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
广告战役 | Reusing Resources |
广告主 | SOS Atlantic Forest Foundation |
品牌 | SOS Atlantic Forest Foundation |
Posted | 2月 2013 |
行业领域 | 环境与生态问题 |
广告口号 | This is our gift to São Paulo. |
哲学 | SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city. |
媒体类别 | Direct Marketing |
长度 | |
创意总监 | Fábio Fernandes |
创意总监 | Theo Rocha |
美术总监 | João Linneu |
文案 | Thiago Espeche |
美术指导 | Rodrigo Adam |
Graphic Designer | Jomar Farias |
Graphic Designer | André Fasanella |
客户主管 | Marcello Penna |
客户主管 | Carmen Rodriguez |
客户主管 | Rafael Franceschini |
客户企划 | José Porto |
客户企划 | Monica Bauer |
媒介企划 | Lica Bueno |
媒介企划 | Adriana Roza |
广告经理 | Marcia Hirota |
广告经理 | Afra Balazina |
制作 | Satélite |
画外音 | Christine Behm |
客户主任 | Luiz Marinho |