If - "Watch Your Back"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, 瑞典

8519

标题	Watch Your Back
广告公司	Forsman & Bodenfors Göteborg
广告战役	Watch Your Back
广告主	If
品牌	If
首次发布日期	2015 / 2
行业领域	保险
广告口号	Watch Your Back
剧情简介	In Sweden the number of pedestrians involved in car accidents increase dramatically during the dark winter season. The problem is visibility, something many Swedes solve by wearing a reflector, which halves the risk of being hit by a car. But not everyone does and lowest is the usage among young adults living in cities. The main reason? Vanity. We decided it was time to challenge the general perception. A reflector doesn’t necessarily have to be ugly or uncool to do its job. In November, If Insurance launched a fashion line of outerwear and accessories that function as reflectors in the dark. The garments, made of a reflective fabric, were designed by Swedish fashion label BACK. The garments sold out and had to be reissued after only a couple of days. But more importantly, the fashion line started a conversation among the target audience, about staying visible in the dark.
媒体类别	案例研究
长度	160 seconds
创意总监	Forsman & Bodenfors Göteborg
文案	Joakim Labraaten
美术指导	Silla Levin
美术指导	Agnes Stenberg-Schentz
广告公司制片	Magnus Kennhed
制作公司	Folke film
导演	Laerke Herthoni
后期制作	Chimney Pot
音乐公司	Tomas Barfod