| 标题 | Grow Your Strengths |
| 广告公司 | Accenture Song |
| 广告战役 | Outdated Translated |
| 广告主 | National Citizen Service |
| 品牌 | National Citizen Service (NCS) |
| 首次发布日期 | 2023 / 2 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Accenture Song UK has created ‘Outdated Translated’, a new campaign for NCS (National Citizen Service) to upturn and reframe the often pervasive criticism faced by teens from wider society. The campaign shows how young people engage with a wide range of passion points from gaming, to TikTok scrolling, to mental health advocacy - and that these should be respected, celebrated and nurtured, as they provide teens with the foundational skills and strengths essential as they transition into adult citizens. NCS helps young people aged 15-17 become world and work-ready by providing a platform for personal development through a wide range of activities and experiences - including local community volunteering, online and some away from home, to build confidence, employability, life skills and mix with others. |
| 媒体类别 | Billboard |
| 长度 | |
| 首席创意官 | Nik Studzinski |
| 创意总监 | Meigan Brown |
| 创意总监 | Tobias Owen |
| 创意团队 | Ben Cashmore |
| 创意总监 | Carys Thomas |
| Strategist | Izzi Zacharia |
| 广告公司制片 | Carol Oakley |
| 制作公司 | CHAOS |
| 导演 | JASON YAN FRANCIS |
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