| 标题 | Ford Mach Drops |
| 广告公司 | BBDO New York |
| 广告战役 | Ford Mach Drops |
| 广告主 | Ford Motor Company |
| 品牌 | Ford |
| Posted | 10月 2021 |
| 行业领域 | 轿车 |
| 剧情简介 | The Mustang Mach-E is a first for Ford: an all-electric performance vehicle with the soul of a Mustang. This is bigger than cars, it’s culture.Mach Drop embraced the wider hype culture of sneakers, fashion and music, where limited drops have people scrambling to get the goods before they’re gone. We put the special edition Mustangs on offer like they were a pair of rare Yeezys, and managed to accomplish a number of firsts in the industry. |
| 哲学 | The Mustang Mach-E is a first for Ford: an all-electric performance vehicle with the soul of a Mustang. This is bigger than cars, it’s culture. Mach Drop embraced the wider hype culture of sneakers, fashion and music, where limited drops have people scrambling to get the goods before they’re gone. We put the special edition Mustangs on offer like they were a pair of rare Yeezys, and managed to accomplish a number of firsts in the industry. |
| 媒体类别 | Direct Marketing |
| 长度 | |
| Worldwide Chief Creative Officer | David Lubars |
| 执行创意总监 | Philip Sicklinger |
| 执行创意总监 | Alex Booker |
| 集团创意总监 | Rob Kurfehs |
| Creative Director/Art | James Salanitri |
| Creative Director/Copy | Brian Kunath |
| Associate Creative Director/Art | Frederick Orlando |
| EVP, Business Lead | Joe DiMeglio |
| SVP Group Account Director | Liz Boone |
| 客户主管 | Allison Piper |
| Senior Project Manager | Michael Green |
| Associate Planning Director | Christine Quigley |
| Planning Team | Philip De Meulemeester |
| Planning Team | Joseph Castagna |
| Communication | Kate Kelley |
| Head of Tactile Innovation | Vishal Dheiman |
| SVP/Group Executive Producer | Diane Hill |
| 执行制片 | Katie Young |
| Partner Relations | Sami Kriegstein Jacobson |
| Production Services Director | Jessica Nugent |
| Concierge Partner | OneMagnify |
| Social Agency | GTB |
| Experiential Agency | GMR Entertainment |
| PR Agency | Ketchum New York |
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