| 标题 | HomeworkDirect |
| 广告公司 | BBDO San Francisco |
| 广告战役 | HomeworkDirect |
| 广告主 | Mars, Inc. |
| 品牌 | Uncle Ben's |
| 首次发布日期 | 2015 / 9 |
| 行业领域 | 米饭、面食、脱水蔬菜和谷类食品 |
| 剧情简介 | Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing. Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible. |
| 媒体类别 | 互动 |
| 长度 | |
| Chief Creative Officer, Worldwide | David Lubars |
| 执行创意总监 | Matt Miller |
| 执行创意总监 | Steve Rutter |
| Associate Creative Director, Copywriter | Alex Stainton |
| Associate Creative Director, Art Director | Jakub Szymanski |
| Director of Production | Louise Doherty |
| Business Affairs | Jacqueline Djanikian |
| 客户总监 | Elana Shea |
| 客户主管 | Alexandra Humpherys |
| 制作公司 | Humble |
| 导演 | Whitey McConnaughy |
| 制片 | Brian Quinlan |
| 后期制作 | Umlaut Films |
| 剪辑师 | Jonothan Flookes |
| 执行制片 | Gina LaCurcio |
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