标题 | Quickie |
广告公司 | Arnold Worldwide (St. Louis) |
广告战役 | Nooner - Houlihan |
广告主 | Houlihan's Restaurants |
品牌 | Houlihan's |
Posted | 7月 2004 |
产品 | Houlihan's 'Nooner' |
行业领域 | 餐馆与快餐 |
广告口号 | Houlihan's 'Nooner' |
剧情简介 | When Houlihans approached Arnold St. Louis with a project promoting the Nooner (lunch in fifteen minutes or its free), it didnt take much to uh, arouse interest. Within a week, a fully-integrated campaign was created and an exciting new client relationship was born. Outdoor, posters and ads feature quirky portraits of customers with wry commentary on their quickie experience. Several radio spots help take office innuendo to a whole new level. And a guerrilla website (haveanooner.com), combined with live radio remotes, created buzz. To date, the Nooner campaign has increased traffic in participating stores by double digits. |
媒体类别 | Billboard |
市场 | 美国 |
美术指导 | Candy Freund |
文案 | Lori Jones |
客户主管 | Molly O'Brien |
创意总监 | Mark Ray |
Print Production Manager | Dave Christoff |