UnConvention - "Limo Directions"

Mithun

Mithun Minneapolis, 美国

4338

品牌: UnConvention
国家: 美国

广告主: Unconvention

标题	Limo Directions
广告公司	Mithun
广告战役	Make An Effort - UnConvention
广告主	Unconvention
品牌	UnConvention
Posted	9月 2008
产品	theunconvention.com
行业领域	网站（不包括互联网服务供应商）
广告口号	www.THEUNCONVENTION.com
剧情简介	The videos and posters were a viral campaign, and ran as part of the UnConvention (The UnConvention.com). No airtime has been purchased, nor any ads run. However, the 3 web videos have been viewed over 35,000 times on YouTube in less than 6 days, and the posters have been downloaded countless times from the UnConvention website. The posters were also blown up onto vinyls and posted at some UnConvention venues over the weekend, where they could be seen by the primary audience of Minneapolis/St. Paul residentswho we were encouraging to in whatever way they felt appropriate to be welcoming hosts and to get involved in the myriad of activities taking place in our community during the RNC.
哲学	Make An Effort is a campaign for The UnConvention designed by Campbell Mithun to encourage Twin Cities residents to find their own unconventional ways to welcome the visitors who will be arriving for the Republican National Convention. The campaign does not ignore the undeniable irony of the Republicans choice to hold the convention here in Minnesota, and the entire tone of the campaign captures the unique brand of intelligent, rewarding creativity that Minnesota is justifiably world famous for.
媒体类别	海报
市场	美国
首席创意官	Jonathan Hoffman
执行创意总监	Reid Holmes
文案	Paul Brink
联合创意总监	Gary Carter
美术指导	Gary Carter
Art Producer	Kat Dalager
摄影师	Valentini Photo Marketing Team
Photographer's Assistant	Alexander Zoltai
客户主管	Steve Gordon
客户主管	Lindsey Shirey
Graphics	Unleashed Productions
Graphics	Mithun Presentation Graphics