Mark Figliulo
Founder and Creative Chairman at FIG
New York, 美国
标题Canvas
广告公司
广告战役 Canvas
广告主 Spotify
品牌 Spotify for Artists
首次发布日期 2019
行业领域 在线休闲及娱乐服务
哲学 The challenge was to introduce and inspire the use of the new visual format within Spotify's App, Canvas. FIG created Canvas Records, a record store re-imagined, featuring 100+ fabricated records sleeves that showcased the best Canvases from cutting-edge artists. By creating these interactive, custom-designed sleeves with expanded graphic visuals and a seamless screen to play the track’s visual loop, attendees understood the power of the new format; browsing through engaging visuals led to discovering new music. Attendees scanned their favorite sleeves' code and instantly got the song on their phone.
媒体类别 案例研究
长度
Product Marketing Creator
Head of Creator Product Marketing
Music Marketing Manager Experiential
Founder
首席创意官
Chief Content Officer Partner
CEO Partner
CSO Partner
Strategy Lead
创意总监
创意总监
创意总监
Design Director
执行制片
执行制片
Associate Producer
Studios Producer
Director of Integrated Business Affairs
Business Affairs Manager
Executive Director of Client Service
Group Account Director
客户主管
Group Project Manager
执行创意总监
Lead Producer
Creative technologist
设计师
设计师

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