| 标题 | Swish of Fabric |
| 广告公司 | Wunderman |
| 广告战役 | Spice |
| 广告主 | Phonak |
| 品牌 | Phonak |
| Posted | 11月 2011 |
| 行业领域 | 医疗设备 |
| 广告口号 | Let the swish of fabric be music to your customers' ears |
| 哲学 | We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. |
| 问题 | The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. |
| 媒体类别 | 平面 |
| 文案 | Samuel Textor |
| 文案 | Florian Tillmann |
| 美术指导 | Michael Gallmann |
| 美术指导 | Silke Heinzelmann |
| 摄影师 | Ted Sabarese |
| 执行创意总监 | Roger Ruegger |
| 首席创意官 | Markus Gut |