标题 | You've Got a Friend in Philly |
广告公司 | Ogilvy UK |
广告战役 | You've Got a Friend in Philly (Mondelez) |
广告主 | Mondelez |
品牌 | Philadelphia |
首次发布日期 | 2023 / 6 |
行业领域 | 奶制品和鸡蛋 |
剧情简介 | Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum. |
结果 | 1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum |
媒体类别 | 影视 |
长度 | |
Agency | WPP |
创意团队 | WPP |
Brand | Señor Z |
Marketing Director | Kirsten McPherson |
Managing Partner | Pumie Msengana |
项目经理 | Phoebe Salter |
执行创意总监 | Jules Chalkley |
执行创意总监 | Sam Cartmell |
执行创意总监 | Dave Towers |
Chief Strategy Officer | Jakub Hodbod |
Strategy Director | Hannah Wren |
Agency | Modern Influence |
创意团队 | Modern Influence |
制作 | Academy Films |
导演 | Vince Squibb |
制片 | Dave Birchall |
Editorial | Jonnie Scarlett @ The Quarry |
剪辑师 | Paul Watts |
剪辑师 | Sam Jones |
后期制作 | ETC |
特效 | ETC |
Colorist | Luke Morrison |
制片 | Olivia Jessop |
特效 | David Filipe |
音乐 | Bark Soho |
音效 | Bark Soho |
Sound Engineer | Markus Ffitch |
音乐 | Theodore music |
音效 | Theodore music |
Marketing Director | Vanessa Harrer |
Head of Strategy | Derya Seyman |
Brand Manager | Chiara Ziboni |
Strategy Director | Krystyna Klimczak |
Brand Manager | Raphael Capitani |
Managing Partner | Dani O’Donnell |
Project Director | Lily Greenwood |
Designer | Joe Glover |
Agency | Ogilvy Consulting |
Managing Partner | Jenny McCoubrey |
Business Director | Stephen Farrell |
Business Director | Katie Lassman |
剪辑师 | Christina Hill |
执行制片 | Olly Whitworth |
制片 | Emily Garaway |
音乐 | David Bass |