| 标题 | Pregnancy Test |
| Brief | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| 广告公司 |
T&Pm
|
| 广告战役 |
The Design For Everyone
|
| 广告主 |
Royal National Institute of Blind people (RNIB)
|
| 品牌 |
Royal National Institute for Blind People RNIB
|
| Posted | 11月 2021 |
| 行业领域 | 机构/公益组织/非盈利组织
|
| 剧情简介 | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| 媒体类别 |
Product Design/Development
|
| 执行创意总监 |
Yan Elliott
|
| 执行创意总监 |
Micky Tudor
|
| 创意总监 |
Angus Vine
|
| 创意团队 |
Angus Vine
|
| 创意团队 |
Helen Rogerson
|
| Creative Producer |
Joseph Tomlinson
|
| Business Director |
Benedict Pringle
|
| 客户总监 |
Steph Nicolaides
|
| 客户总监 |
Sarah Firmston-Williams
|
| 客户经理 |
Freddie Chambers
|
| 客户企划 |
Katherine O
|
| 客户企划 |
Claire Carmichael
|
| 客户企划 |
Ed Davenhill
|