| 标题 | The Choice is Yours |
| 广告公司 | AMV BBDO |
| 广告战役 | Responsible Drinking - Diageo Ltd |
| 广告主 | Diageo |
| 品牌 | Responsible Drinking |
| 首次发布日期 | 2007 / 8 |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 广告口号 | A night to remember ? Or one to forget ? |
| 剧情简介 | Diageo seeks to be a leader in promoting the responsible consumption of alcohol. With the The Choice is Yours campaign - part of our wider responsible drinking strategy to transform consumer attitudes to alcohol - we are seeking to use our marketing expertise to build on existing information & awareness raising activities, by focussing on consumers attitudes to alcohol. This strategy is grounded in the belief that a sharp focus on transforming such attitudes will reinforce existing responsible behaviour by the majority of consumers as well as encourage those with risky drinking behaviours to re-evaluate their attitude to misuse. |
| 问题 | Diageo is committed to driving positive change in consumer attitudes and drinking behaviours. The The Choice is Yours campaign - and our wider A2A strategy - seeks to transform consumer attitudes to alcohol in the belief that this will influence the perception and treatment of alcohol by consumers. |
| 媒体类别 | 平面 |
| 美术指导 | Mike Hannett |
| 文案 | Dave Buchanan |