| 标题 | Golf Test |
| 标题 (原始语言) | Test Golf (anglais) |
| 广告公司 | agence .V. |
| 广告战役 | Experience real value for Golf VI - Volkswagen |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2008 / 10 |
| 产品 | Golf VI |
| 行业领域 | 轿车 |
| 广告口号 | New standards, new tests. |
| 广告口号 (原始语言) | Nouveaux standards, nouveaux tests |
| 剧情简介 | SUMMARY: The car industry was one of the first industries immediately affected by the crisis in September 2008 as recession-fearing car buyers grew more cautious. Sales suffered a sharp decline worldwide. The European car market shrank by 14.5%. The car manufacturers were put under high pressure and presented re-admissions on a daily basis as the downward spiral developed. The challenge was to launch the latest version of the Golf VI, Volkswagens most important product, during the worst crisis since the 1930s. The core media strategy was to gain high awareness by advertising in magazine titles and television programmes that reach a broad target group. Worldwide kick-off saw a media co-operation with the best-selling newspaper in Europe, the German BILD. On October the 3rd, a national holiday in Germany, the BILD launched a special issue with exclusive Golf ads. Soon afterwards the classic campaign started all over Europe with TV, print and billboards. The ATL activities were supported by a high-quality 3D-webspecial, a mobile marketing campaign and further CRM activities such as direct book mailings. Golf has been voted by the auto-motor-sport reader as the best compact car in Germany with an amazing development in recent years. It clearly outperformed it`s young rivals from competitor brands. Additionally, Golf showed an outstanding improvement for a German brand on the French market: +70% since 2007. Whereas all domestic brands were loosing market share, Golf had an outstanding increase in market share and ranks No. 2 in the French market. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 法国, 德国 |
| 制作公司 | Can / PH |
| 广告经理 | Thierry Lespiaucq |
| 广告经理 | Olivier Bizot |
| 广告经理 | Olivier Battut |
| 客户经理 | Xavier Real Del Sarte |
| 客户经理 | Alban Callet |
| 客户经理 | Nathalie Cortial |
| 客户经理 | Sophie Labat |
| 客户经理 | Johanna Valade |
| 创意总监 | Christian Vince |
| 美术指导 | Sylvain Guyomard |
| 文案 | Jocelyn Devaux |
| 广告公司制片 | Corinne Persch |
| 导演 | John Dolan |
| 音乐 | Dentistry Dub |
| 音乐 | Universal Publishing |
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