| 标题 | Flamengo Tree |
| 广告公司 | lew'lara\TBWA |
| 广告战役 | Flamengo Tree |
| 广告主 | adidas |
| 品牌 | Adidas |
| 首次发布日期 | 2014 / 8 |
| 行业领域 | 户外运动与体育服装 |
| 剧情简介 | We generated specific content for a specific audience: Flamengo football club’s fan-base, which is the largest in the world with over 33 million fans, and football fans in general. The content was both pertinent and useful to the target audience, bringing together environmental conservation and football. The campaign’s target audience were football fans and sports commentators. The product was a new game-jersey for Flamengo, the team with largest fan-base in the world. Adidas is one of Brazil’s most popular sporting goods brands. Adidas was able to mobilise the world’s largest fan-base in support of a noble cause: Environmental conservation. The jersey achieved some of the highest sales of all team jerseys sold by Adidas for that year. |
| 媒体类别 | Project Launch |
| 长度 | |
| 首席创意官 | Manir Fadel |
| Executive Creative Director | Felipe Luchi |
| Copywriter | Bruno Mancini |
| Copywriter | Juliano Ribas |
| Art Director | Phil Daijó |
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