Liz Taylor
Chief Creative Officer at FCB Chicago
Chicago, 美国
标题Unseen Faces
广告公司
广告战役 Unseen Faces
广告主 MISSING CHILDREN & UNICEF ARGENTINA
品牌 Missing Children & Unicef Argentina
首次发布日期 2024 / 5
行业领域 慈善机构、基金、志愿者
剧情简介 The campaign began with an Interview in which Natalia Oreiro, UNICEF Goodwill Ambassador, showed her son Atahualpa with a QR code on his face. Days later, Natalia revealed on her social channels that this QR symbolizes both the right to the protection of the identity of minors and the urgency of exposing the faces of those who are missing from home and need to be visible. This QR leads to the official Missing Children Argentina website where they describe each of the girls and boys who are being sought. This action had a great impact. Immediately, more and more celebrities joined in by commenting on their social channels.
The first campaign that exposes the faces of the boys and girls who are missing from home in Argentina by including a QR code on blurred celebrity children´s faces.
媒体类别 Web Film
长度
Deputy Chief Creative Officer
创意总监
创意总监
客户总监
广告公司制片
Head Of Planning
客户企划
客户企划
制作
导演
Chief Executive Officer (CEO)
Global Chief Creative Officer
首席创意官
首席创意官
首席创意官
创意团队
创意团队
Chief Communications Officer
Chief Strategy Officer
EP
Post-Production Coordinator
剪辑师
着色
动画
Sound Designer
Digital studio
Developer
Developer
Developer
Agency production director

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