标题 | Unseen Faces |
广告公司 | Ogilvy Argentina |
广告战役 | Unseen Faces |
广告主 | MISSING CHILDREN & UNICEF ARGENTINA |
品牌 | Missing Children & Unicef Argentina |
首次发布日期 | 2024 / 5 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | The campaign began with an Interview in which Natalia Oreiro, UNICEF Goodwill Ambassador, showed her son Atahualpa with a QR code on his face. Days later, Natalia revealed on her social channels that this QR symbolizes both the right to the protection of the identity of minors and the urgency of exposing the faces of those who are missing from home and need to be visible. This QR leads to the official Missing Children Argentina website where they describe each of the girls and boys who are being sought. This action had a great impact. Immediately, more and more celebrities joined in by commenting on their social channels. The first campaign that exposes the faces of the boys and girls who are missing from home in Argentina by including a QR code on blurred celebrity children´s faces. |
媒体类别 | Web Film |
长度 | |
Deputy Chief Creative Officer | Joe Sciarrotta |
创意总监 | LUCIANO GALUCCI |
创意总监 | Adrián Contreiras |
客户总监 | Celina Correa Luna |
广告公司制片 | Julia Novio |
Head Of Planning | Javiera Romero |
客户企划 | JULIETA LONEGRO |
客户企划 | SALOMÉ DE LA FUENTE |
制作 | Fight Films |
导演 | Adri Laham |
Chief Executive Officer (CEO) | Constanza Archain |
Global Chief Creative Officer | Liz Taylor |
首席创意官 | Keka Morelle |
首席创意官 | Rodrigo Isaia |
首席创意官 | Alejandro Garone |
创意团队 | Gerardo Bualó |
创意团队 | Agustina Lorences |
Chief Communications Officer | Marina Piacentini |
Chief Strategy Officer | Thais Frazão |
EP | Sebastián Soneira |
Post-Production Coordinator | Hernán Mouriño |
剪辑师 | Iván Sasha Real |
着色 | Federico Lo Cascio |
动画 | Brian Bordeu |
Sound Designer | Pablo Spinelli |
Digital studio | Postre.tv |
Developer | Sebastián Mopardo |
Developer | Marcelo Sánchez |
Developer | Matías Sánchez |
Agency production director | Gastón Sueiro |