| 标题 | Tear The Paper Ceiling |
| 广告公司 | Ogilvy New York |
| 广告战役 | Tear The Paper Ceiling |
| 广告主 | Ad Council |
| 品牌 | The Ad Council (in partnership with Opportunity@Work) |
| 首次发布日期 | 2022 / 9 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Ogilvy New York worked with non-profits the Ad Council and Opportunity@Work, with the support of 50 additional companies and organizations, to fight degree discrimination and help millions of skilled workers who do not have a bachelor’s degree to get a fair chance at better paying jobs and access upward economic mobility. This has an outsized impact on minorities and disadvantaged populations. As a result, companies struggle to both find talent and to reach their DE&I goals. |
| 哲学 | We launched Tear The Paper Ceiling, an initiative to get employers and society at large to grasp the scope of the problem, initiate a cultural shift and change their hiring processes. Alongside a nationwide PSA campaign with print, film, radio, digital and social assets, we created an immersive art installation for people to physically experience the paper ceiling and join the fight against degree discrimination. The campaign is driving major impact and becoming part of culture and a powerful tool for change towards a more sustainable inclusive labor market, with talent based on skills, not degrees. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Global Executive Creative Director | Jeff Curry |
| Global Chief Creative Officer | Liz Taylor |
| 集团创意总监 | Dinesh Kapoor |
| 首席创意官 | Menno Kluin |
| 首席创意官 | Marcos Kotlhar |
| President | Carina De Blois |
| Global President and CEO | Devika Bulchandani |
| President | Chris Beresford-Hill |
| Head of Production | George Sholley |
| Chief Strategy Officer | Anibal Casso |
| DP | Jeremy Snell |
| Senior Art Director | Grace Donahue |
| 剪辑师 | Mah Ferraz |
| Senior Designer | Yung Lee |
| 导演 | Gabriel Novis |
| Senior Copywriter | Gillian Goodman |
| 集团创意总监 | Andrea Messer |
| Executive Group Director | Jonathan Gibson |
| 制片 | Jess Ryle |
| Executive Producer, Experiential | Anna Fecskes |
| 摄影师 | Sara Byrne |
| 摄影师 | Phil Chester |
| Artwork | Samuelle Green |
| 剪辑公司 | Cut+Run |
| Print production | Hogarth Worldwide |
| 制作公司 | Los York |
| 音乐 | Found Objects |
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