| 标题 | 3362 falabella.com |
| 广告公司 | Leo Burnett Colombia |
| 广告战役 | 3362 falabella.com |
| 广告主 | Falabella |
| 品牌 | Falabella.com |
| Posted | 6月 2021 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | Background:When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing. So how could we help them to continue selling and therefore keep their jobs?Solution:We gave them the chance to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee, and for every sale made on their link they earn a 5% commission. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople. |
| 媒体类别 | E-Commerce |
| 长度 | |
| Global Chief Creative Officer | Liz Taylor |
| Chief Creative Officer Latam | Fernando Bellotti |
| Brand Director | Carolina Carmona |
| Brand Director | Lucas Chávez |
| Manager | Edgar Guzmán |
| Manager | Leidy Montoya |
| Manager | Christina Botero |
| 首席创意官 | Olga Lucía Villegas |
| 首席创意官 | Mauricio Sarmiento |
| 执行创意总监 | Andrés "Lama" Restrepo |
| Head of Art | Juan Romero "Tiko" |
| General Account Director | Ana Matilde Sánchez |
| Planning Director | Alejandro Mora |
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