| 标题 | 60” National TVC |
| 广告公司 | VCCP Sydney |
| 广告战役 | Every Minute, Every Hour, Every Day |
| 广告主 | Cancer Council Australia |
| 品牌 | Cancer Council Australia |
| 首次发布日期 | 2018 / 2 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services. The number of Australians living with or beyond cancer is expected to increase by a staggering 72% in the next 22 years, meaning Cancer Council and their services will become more important than ever before. The campaign 'Every minute, every hour, every day' highlights the always on approach of Cancer Council in helping all Australians affected by cancer through support, research, prevention and advocacy, as well as shedding light on the vital services people's donations help fund. Through cinema, TV, digital and a series of revealing online films featuring people from all walks of life affected by cancer, the campaign gives Australians a unique insight into the importance of Cancer Council's work including Transport to Treatment, online community forums, Cancer Council accommodation and wig services, Indigenous community support groups, SunSmart programs, world-class research and its 13 11 20 information and support line. The campaign was shot by photographer/director Toby Dixon through Flint Productions, featuring real people with real stories who turned to Cancer Council for help. The films are a raw and powerful testament to the vital work Cancer Council funds through the generous donations of Australians. Cancer Council support services vary across state and territories. Call 13 11 20 for service information in your state or territory. |
| 媒体类别 | 影视 |
| 长度 | |
| Creative Team | Chris McMullen |
| Creative Team | Trent Christie |
| Producer | Melissa Petryszyn |
| Planner | Michele O'Neill |
| Managing Partner | David Kennedy-Cosgrove |
| Group Account Director | Kim Ellis |
| 执行创意总监 | Gary Dawson |
| Creative Director | Paul Sharp |
| Chief Executive Officer (CEO) | Andrew Holt |
| Account Manager | Eva Sheer |
| Music | Song Zu |
| Editor | The Hive |
| 制作公司 | Flint |
| Producer | Tim Berriman |
| Director | Toby Dixon |
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