AIB - "Ireland's First Online Mortgage Tool"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, 爱尔兰

12090

品牌: AIB
国家: 爱尔兰

广告主: Allied Irish Bank

标题	Ireland's First Online Mortgage Tool
广告公司	Rothco, part of Accenture Song
广告战役	Ireland's First Online Mortgage Tool
广告主	Allied Irish Bank
品牌	AIB
首次发布日期	2020 / 3
行业领域	银行与金融服务、投资、证券服务
广告口号	We Back Belief
哲学	The mortgage application process can be long and daunting, and it’s often hard to stay motivated when most of the process is out of your control – much like feeling left in the dark, not able to see the way through. To tackle such a feeling, Irish bank AIB has launched the My Mortgage tool that allows customers to see the light – tracking their application and breaking it down into simpler steps. The more customers use the tool, the more their belief in the process builds, lighting a clearer path forward. Inspired by AIB’s ‘Belief is Everywhere’ campaign from 2018, Rothco, part of Accenture Interactive, brought the application to life with a spot that shines the light on the way in which this new tool allows customers to take back control and stay motivated throughout the typically daunting process. Working with Conkerco, the director duo from Academy Films, Rothco set out to craft a campaign that feels like an antidote to the darkness and worry associated with applying for a mortgage. The film follows a couple navigating the application process through a series of scenic vignettes – moving from them leaving the bank, to uploading documents on their phones, to finally owning the house of their dreams. It is an out-and-out celebration of the light, with positive energy and a growing sense of optimism. Rothco created a heightened, imaginative world for the campaign, establishing an intentionally hazy atmosphere at the start to add a feeling of uncertainty around the couple in the film. As their belief grows through the tool, so does the realism in the world. The lights lift as the couple becomes surer of themselves – ultimately ending up in the real world, basked in natural light outside their new home.
媒体类别	电视
长度	60 seconds
市场	英国
后期制作	The Assembly Rooms
Chief Marketing Officer (CMO)	Mark Doyle
Head of Marketing	Mark Brennan
Marketing Manager	Pauline Carmody
Brand Manager	Sarah Gallagher
Brand Manager	Aine Brady
广告公司制片	Jessica Derby
首席创意官	Al Kelly
执行创意总监	Jen Spiers
创意总监	Emma Sharkey
创意总监	Ray Swan
创意团队	Sam Caren
创意团队	Alex Ingarfield
Finished Artist	Gerry Cole
客户总监	Emily Lyons
客户经理	Amy Harrington
Strategist	Bronagh O’Donovan
Strategist	Casey Smyth
Digital Strategy	Karla Chubb
制作公司	Academy Films
导演	Conkerco
制片	Stephen Overs
摄影指导	Franz Lustig
剪辑师	Nik Hindson
Online Post House	Screen Scene
Post-production Supervisor	Sinead Bagnall
VFX Supervisor	Allen Sillery
VFX Supervisor	Gavin Casey
Colorist	Seamus O’Kane
着色	The Mill London
音效	Screen Scene
音效	Will Farrell