| 哲学 | "Hear the Truth" is the new integrated campaign platform for JBL, the professional standard in audio for over 60 years. Through it the brand will proclaim its heritage, promote its latest products and challenge listeners to strive for the truest sound experience. The campaign’s launch TV commercial is designed to resonate with JBL’s long-time fans and music lovers, following the band, Maroon 5 as they prepare for a gig and discuss how they found their ‘sound’. Directed by Academy Award winner Barry Levinson, the documentary-style spot is an intimate and honest view of what artists and performers go through to create great music, and demonstrates how JBL is the brand that they trust to bring it all to life. |