| 标题 | Chappal |
| 广告公司 | McCann Mumbai |
| 广告战役 | Chappal |
| 广告主 | Breakthrough Foundation |
| 品牌 | Breakthrough Foundation |
| Posted | 6月 2006 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | In India, lot of men is averse to condoms because it reduces pleasure, even though this attitude could put their partner to risk. The objective of the the ad was to reduce the spread of AIDs by lowering a man's resistance to condoms. To achieve this, the ad portrays a typical act of male insensitivity- the husband continues walking ahead, indifferent to the plight of his wife whose footwear has snapped. While this happens, the wife remembers all the other acts of her husband's insensitivity, which appears as a voiceover. Thus bringing a man face-to-face with his apathy towards his wife's welfare. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 印度 |
| 文案 | Prasoon Joshi |
| 美术指导 | Prasoon Joshi |
| 创意总监 | Prasoon Joshi |
| 美术指导 | Raghu Bhat |
| 美术指导 | Manish Bhatt |
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