| 标题 | Referendum Plus |
| 广告公司 | Shackleton Group |
| 广告战役 | Referendum Plus |
| 广告主 | Consejo Español de La Juventud |
| 品牌 | Spanish Government Youth Council |
| Posted | 6月 2005 |
| 产品 | Youth Vote Campaign |
| 行业领域 | 政治、宗教及贸易组织 |
| 哲学 | A stamina drink was created, Referendum Plus, that would fight against laziness and apathy, encouraging them to go and vote. More than 500,000 cans were distributed throughout the country, accompanied by various communication actions, spot, PR, web page, product placement and direct marketing. |
| 问题 | Before the referendum on the European constitution, the youth council of spain decides to carry out a campaign encouraging young people to vote. |
| 结果 | At a minimum budget, very high publicity was achieved at both national and international levels, gaining a presence in the media equivalent to more than 1,800,000 EUROS. The result for youth votes was 37% higher than expected by the govenment. |
| 媒体类别 | Direct Marketing |
| 市场 | 西班牙 |
| 文案 | Xabi Liceaga |
| 创意总监 | Juan Nonzioli |
| 创意总监 | Alfonso Marian |
| 美术指导 | Nieves Barrajon |
| 客户主管 | Elena Martinez |
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