| 标题 | Coffin |
| 广告公司 | Havas Chicago |
| 广告战役 | Comfortable Shoes - O&I |
| 广告主 | O&I Shoes |
| 品牌 | O&i Shoes |
| 首次发布日期 | 2006 / 4 |
| 行业领域 | 女鞋 |
| 广告口号 | Comfortable Shoes You'd Actually Be Caught Dead In |
| 剧情简介 | The client, a Chicago shoe store called O&I Shoes, prides itself in making fashionable shoes that you can actually walk in. |
| 哲学 | Create ads that speak to all those fashionistas out there who take their style seriously. |
| 问题 | The creative challenge here was to create an ownable positioning for the store as a place to find comfortable shoes that are still edgy and fashion forward. |
| 结果 | not available yet |
| 媒体类别 | 杂志 |
| 市场 | 美国 |
| 执行创意总监 | Blake Ebel |
| Other | Diane Kerwin |
| Other | Elyse Maguire |
| Other | Steffan Postaer |
| 摄影师 | Saverio Truglia |
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