标题 | Bedroom (Airport) |
广告公司 | J. Walter Thompson London |
广告战役 | Supporting Human Ambition |
广告主 | HSBC |
品牌 | HSBC |
首次发布日期 | 2015 / 11 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | The print campaign sets out to capture ‘the story of human ambition’, and re-awaken the valuable insights behind ‘ambition’ which are fundamentally, and distinguishably, human. The triptych-style executions explore different themes and perspectives on what ambition means to different people in different places; from where ideas come from, to what drives them, to how visionaries see the world. The tone of the creative is warm, inclusive and thought-provoking. |
媒体类别 | Billboard |
创意总监 | Axel Chaldecott |
Global Director in Charge | Joseph Petyan |
广告经理 | Hamish Goulding |
客户企划 | Rob Alexander |
Business Director | Luke Kenny |
广告经理 | Brianna Davis |
客户经理 | Gemma Swinglehurst |
Regional Account Director | Rollo Gwyn-Jones |
客户经理 | Ben Golden |
项目经理 | Louise Tench |
创意团队 | Mark Campion |