MADD - "Rob"

Juniper Park\TBWA

Juniper Park\TBWA Toronto, 加拿大

4446

标题	Rob
广告公司	Juniper Park\TBWA
广告战役	Campaign 911 - MADD
广告主	Mothers Against Drunk Driving
品牌	MADD
Posted	1月 2010
行业领域	道路安全
广告口号	Help us keep them off the road.
剧情简介	MADD Canada has launched Campaign 911 - a nation-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers.
哲学	To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving experts could share their theories about how they beat the system. The ads culminate by reminding the audience there are a lot of idiots out there and ask them to help us keep them off the road by calling 911.
问题	There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online.
媒体类别	电视
长度	30 seconds
市场	加拿大
音效设计公司	Vapor Music Group
音乐公司	Vapor Music Group
执行创意总监	Anthony Wolch
创意总监	James Ansley
美术指导	Denise Cole
文案	James Ansley
导演	Adam Massey
制作公司	Holiday Films
客户总监	Helen Winfield
广告公司制片	Nadya MacNeil
剪辑公司	Films Traffik