| 标题 | Terminally ill lady |
| 广告公司 | The Leo Burnett Group Thailand |
| 广告战役 | Follow your plans |
| 广告主 | Bank of Ayudhya Public Company Limited |
| 品牌 | Krungsri Health Insurance |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 保险 |
| 剧情简介 | Leo Burnett Thailand and Bank of Ayudhya go against the norm of health insurance, with a new kind of health insurance that is adjustable following each one’s life planning. No one truly knows about your lifestyle and your health condition better than yourself. That's why Bank of Ayudhya introduces new Krungsri Health Insurance Plans that can be adjusted upon individual consumer needs and best fits every one's life. Despite the fact that a norm of commercial about health insurance category tends to use an emotional or fear approach in order to trigger consumers to buy more or to pick the most coverage plan, we instead disrupt this norm by using a different approach. With the four online targeted films, we show a twist of the protagonists against the commercial’s announcer, who first of assuming and narrating about other people’s lives. Revealing later on that Krungsri sincerely opens for the protagonists to adjust health insurance details to best fit and most satisfied by themselves, according to whatever them shall need and want. The core execution is aimed to demonstrate such a normal complicated thing like health insurance to be easier to understand as well as to show that Krungsi truly cares for the best fit of individual consumer needs. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Sompat Trisadikun |
| 执行创意总监 | Ariyawat Juntaratip |
| 创意总监 | Pathida Akkarajindanon |
| 美术指导 | Pajaree Phoosakolcharoensakdi |
| 美术指导 | Sompat Trisadikun |
| 文案 | Khamolchanok Masaphan |
| Account Management Director | Rathawan Sukanake |
| 客户总监 | Pattra Ketsamathi |
| 客户主管 | Sawarin Juntaratip |
| 广告公司制片 | Rungrudee Chinpratan |
| 制作公司 | Who Shoots Co. |
| 制作公司 | Hopewiser Ltd |
| 导演 | Thapakron U-sakul |
| General Manager | Chataleena Sawangnet |
| Assistant Director | Phuttisan Sayanhavikasita |
| Assistant Director | Thanachote Thaveewitthayakul |
| 执行制片 | Cattleya Sirisinakorn |
| 制作经理 | Ratchada Sawangnet |
| 摄影指导 | Anuwat Thongiam |
| 剪辑师 | Tada Wong |
| 后期制作 | Edittide Post Production |
| Colorist | Sarayuth Pruaksawattanachai |
| Online Artist | Thanapron Arpapronnopparath |
| VFX Artist | Decha Phaseerod |
| VFX Artist | Sakphon Na Pathalung |
| 后期制作 | Pakorn Thamkhantipong |
| 音效 | S.O.S. Studio of Sound Co. |
| Sound Engineer | Auttawood Chinchanakarn |
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