Sompat Trisadikun
Bangkok, 泰国
标题Time to Move On
广告公司
广告战役 Time to Move On
广告主 Tesco Lotus
品牌 Tesco Lotus
首次发布日期 2019 / 12
行业领域 百货公司、超市
广告口号 Time to Move On
剧情简介 The break-up between uncle & aunty ages around 60. Although they passed the great relationship, familiarity, happiness or tough time for a long time. But it's time to move on between them and apply to the others as well.
哲学 We have to tell their customers in smoothest way that after Jan 1st, 2020. There will be no free plastic bag at Tesco Lotus, one of the biggest retail brand in Thailand.

We found from researched, just 1% of Thai people change behaviour to be zero waste or say no to plastic bag in everyday life. The rest has aware of the environment issue but have not changed from their familiarity.

So we develop the web film idea that is not talk about the environment issue or sea life. But talk with the thing that close to human life, the relationship that have to break-ups and let's move on.
问题 In Thailand, the government has just announced the law, Every retail don't provide free plastic bag for free to the customer.

Challenge to Tesco Lotus, one of the biggest retail brand in Thailand. Have to notice their customers.
结果 Just 1 day launching, there are over 1 M views and got most of social voice in positive sign. That they ready to move on and preparing for the change.
媒体类别 Web Film
长度
Chief Executive Officer (CEO)
首席创意官
执行创意总监
创意总监
美术指导
文案
战略企划总监
战略企划
Group Account Director
客户经理
客户主管
Project Director

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