Kiss FM - "Logos Do Rock"

AlmapBBDO

AlmapBBDO São Paulo, 巴西

9655

标题	Logos Do Rock
广告公司	AlmapBBDO
广告战役	Changes
广告主	Kiss FM
品牌	Kiss FM
首次发布日期	2020 / 2
行业领域	电视、广播节目与电视台、电台
剧情简介	Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.
媒体类别	互动
长度	15 seconds
首席创意官	Luiz Sanches
执行创意总监	Marcelo Nogueira
创意团队	Pedro Arvati
创意团队	Vitor Rolim
Agency Liaison	Ana Carolina Manfio
Agency Liaison	Nathalia Chaves
Agency Liaison	Felipe Elias Oliveira
Agency Liaison	Maysa Oliveira
RTV	Léo Damasceno
RTV	Diego Villas Boas
音效制作	Raw Audio
音乐作曲家	Hilton Raw
Liaison	Carol Peternelli
Liaison	Fernanda Costa
Coordinator	Robério Barbosa
画外音	André Arteze