| 标题 | Drawing (Teaser/Follow-Up) |
| 广告公司 | DDB Berlin |
| 广告战役 | For boys who were always men - Volkswagen |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| Posted | 7月 2006 |
| 产品 | Golf GTI |
| 行业领域 | 轿车 |
| 剧情简介 | SUMMARY In 2004 Volkswagen launched a new Golf GTI whose original predecessor had been a cult car 20 years ago, but which had increasingly lost its desirability. To revive the GTI cult, communication focused on the attitude of the original drivers and transferred it to the present. The campaign was successful in all aspects, clearly achieving the intended positioning and creating desire within the target audience. This re-vitalisation of the cult image had substantial effects: The Golf GTI conquered the No. 1 position in the segment of sporty hatchbacks within only a few months. |
| 媒体类别 | 平面 |
| 创意总监 | Amir Kassaei |
| 创意总监 | Wolfang Schneider |
| 创意总监 | Mathias Stiller |
| 美术指导 | Sandra Schilling |
| 摄影师 | F.A. Cesar |
| 客户主管 | Michael Lamm |
| 客户主管 | Cathleen Losch |
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