| 标题 | Geometry |
| Brief | In these spots we are thrown into the tragic perspective of a drowning child and experience the hopelessness of this situation. Because instead of calling for help, the children are reciting knowledge they learned in school, such as basic mathematics and biology. Because what they didn't learn at school – is how to swim. The shock effect of being in the never-ending POV of a child who is drowning leaves no one untouched.Every German knows the "Deutsche Lebensrettungs-Gesellschaft" / German Lifesaving Association. With around 560,000 members the DLRG is the largest voluntary water rescue organisation in the world. With more than one million regular donors. |
| 广告公司 | Grabarz & Partner |
| 广告战役 | Lesson for Life |
| 广告主 | German Life Saving Society |
| 品牌 | DLRG |
| 首次发布日期 | 2023 / 8 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | In Germany, a wealthy country that considers itself highly developed, hundreds of people died last year while bathing and swimming in water bodies such as rivers, lakes and even in public swimming pools.Sadly, many children were among the casualties. The number of non-swimmers in elementary school age has doubled within five years. Around 20 percent of children between six and ten years old were unable to swim in 2022.The primary reason for this situation is the decreasing number of public swimming pools and the lack of swimming lessons offered in German schools.While reading and writing are on the curriculum from the first grade, school swimming is only mandatory from the third and fourth grade.This had been an issue for years and according to the DLRG, only 40 per cent of primary school pupils were safe swimmers.The regular reports of the number of people drowning receive obviously too little attention in the daily press. And the DLRG wanted to break through that. |
| 媒体类别 | Web Film |
| 首席创意官 | Ralf Heuel |
| 文案 | Ralf Heuel |
| 创意总监 | Ralf Nolting |
| 美术指导 | Ralf Nolting |
| 创意总监 | Christian Fritsche |
| 文案 | Christian Fritsche |
| 客户经理 | Angela Schubert |
| 制作公司 | Czar Post |
| 执行制片 | Jan Fincke |
| 制片 | Rahel Klemperer |
| 后期制作 | Romuald Golenia |
| 音效设计公司 | Christof Weische |
| 音效设计公司 | Torsten Hennings |
| Casting | Carsten Berlin |
| Creative / Production | Michael Guntner |
| 导演 | Nepomuk Pfaff |
| 摄影指导 | Gert Kappes |
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