标题 | Thong |
广告公司 | McCann London |
广告战役 | Latin Spirit in Everyone - Bacardi |
广告主 | Bacardi-Martini |
品牌 | Bacardi Breezer |
Posted | 9月 2000 |
行业领域 | 含酒精类饮料 |
广告口号 | There Is Latin Spirit In Everyone |
剧情简介 | A guy is seen tearing open a bag of peanuts with his teeth, he is then shown in a similar pose playfully biting the bikini bottoms of a sexy girl. |
哲学 | Dramatise the quality of Bacardi Breezer through scenarios that demonstrate that beneath an apparently harmless exterior lies real latin spirit. |
问题 | Build awareness amongst 18-24 year old male consumers through men's pose. |
媒体类别 | 杂志 |
市场 | 英国 |
创意总监 | Luke White |
美术指导 | Robert Brown |
文案 | Jason Gill |
摄影指导 | Steen Sundland |