| 标题 | To Fly. To Serve. Today. Tomorrow |
| 广告公司 | BBH |
| 广告战役 | To Fly. To Serve. Today. Tomorrow |
| 广告主 | British Airways |
| 品牌 | British Airways |
| 首次发布日期 | 2013 / 9 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | The TV advert follows a customer journey using a ‘micro to macro’ style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting ‘To Fly. To Serve. Today. Tomorrow.’ |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | Stink Films |
| 音效 | Factory Studios |
| 广告经理 | Abigail Comber |
| 广告经理 | Hamish McVey |
| 广告经理 | Stuart Mayo |
| 广告经理 | Maria Krasilnikova |
| 创意总监 | Hamish Pinnell |
| 创意团队 | Paul Yull |
| 创意团队 | Adi Birkinshaw |
| 制片 | Sam Robinson |
| Strategic Business Lead | Keir Mather |
| Strategy Director | Anna Vogt |
| Strategist | Matt Hoban |
| 客户总监 | Leonora Hopkins |
| 客户经理 | Matt Jones |
| 客户经理 | Hannah Madden |
| 导演 | Martin Krejci |
| 执行制片 | Blake Powell |
| 摄影指导 | Anthony Dod Mantle |
| 制作公司制片 | Juliet Naylor |
| 后期制作 | The Mill London |
| 后期制作 | Ben Turner |
| 剪辑师 | Tim Thornton-Allan |
| 音乐公司 | The Most Radicalist Black Sheep Music |
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