| 标题 | Dots |
| 标题 (原始语言) | Pontos |
| 广告公司 | WMcCann |
| 广告战役 | Dots - DNFB |
| 广告主 | Dorina Nowill Foundation for the Blind |
| 品牌 | Dorina Nowill Foundation for the Blind |
| 首次发布日期 | 2007 / 4 |
| 产品 | Institucional |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | They can see |
| 剧情简介 | A person formed by white dots walks across a black background. Then, everything disappears and a person that was walking transforms into a text in Braille. |
| 哲学 | The solution was to create a spot that would make people aware that the books in Braille are one of the main channels for blind and visually impaired people. |
| 问题 | To collect donations to produce books in braille for the blind. |
| 结果 | Campaign is still on air. It has had positive repercussion so far, collecting donations for the cause. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 巴西 |
| 美术指导 | Daniel Chagas Martins |
| 文案 | Mario Cintra |
| 创意总监 | Adriana Cury |
| 导演 | Nando Cohen |
| 创意总监 | Danilo Janjácomo |
| 客户主管 | Diogo Monteiro |
| 广告公司制片 | Paula Moraes |
| 客户总监 | Nicia Passos |
More Work
SEE ALLCarro Misturado
- 品牌:
- Mitsubishi
- 广告公司:
- Africa
Cyclops
- 品牌:
- LG
- 广告公司:
- VML Brazil
Butterflies
- 品牌:
- Gol Linhas Aereas
- 广告公司:
- AlmapBBDO
Fleas
- 品牌:
- Tratto Pulgas
- 广告公司:
- Publicis Salles Norton