| 标题 | Peri Beyond the Limits |
| 广告公司 | Energy BBDO Brasil |
| 广告战役 | Peri Beyond the Limits |
| 广告主 | Unilever |
| 品牌 | Rexona |
| 首次发布日期 | 2022 / 6 |
| 行业领域 | 体香剂 |
| 哲学 | To announce the launch of Rexona's Breaking Limits Project in the Jardim Peri neighborhood, the various Gabriel Jesus graffiti murals have been altered with his face being replaced by those of young kids from the Peri community as a way of inspiring them to challenge their limits just like Gabriel. The player and the children star in the brand film about the project, to the sound of the “A vida é desafio” (Life is a challenge) song by Racionais MC’s — where the phrase: "I’ve always been a dreamer, that's what’s kept me going. As a kid, my dream was to be a soccer player, just watch me", comes from, and which the athlete has tattooed on his chest. The band is one of the biggest rap groups in Brazil, known for songs that address themes such as racism, social inequality and life on the outskirts of São Paulo. Born and raised in the Jardim Peri community in the North of Sao Paulo, Gabriel Jesus’ life has been totally transformed thanks to the opportunities he's had through sports. Inspired by the player's trajectory, Rexona, a brand that believes that physical movement has the power to transform lives, decided to support other youngsters from the community, so they too can reach their full potential. In partnership with the Jardim Peri Institute and Love.Fútbol, the Rexona Breaking Limits project will promote structural improvements and community empowerment projects dedicated to youth development through movement. Produced by the Energy BBDO agency, the film, Peri Beyond the Limits sensitively shows the player’s trajectory to inspire and encourage kids in the community. |
| 媒体类别 | Branded Content |
| 长度 | |
| 更多信息 | https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.rexona.com%2Fbr%2Fprojeto-quebrando-barreiras.html__%3B!!N96JrnIq8IfO5w!2AryPSlxoMlHQ96_1oD5RvE |
| Managing Director | Daniel Baena |
| 执行创意总监 | Alexandre Pagano |
| 创意总监 | Romero Cavalcanti |
| 文案 | Luiz Brodo |
| 美术指导 | Guilherme Portugal |
| 美术指导 | Thony Fernandes |
| 美术指导 | Renato Picolo |
| Planning Team | Priscilla Ceruti |
| Planning Team | Jose Lucas de Paula |
| Planning Team | Glaucia Guerra |
| Planning Team | Mariana Nobis |
| Planning Team | Maria Elisa de Sá Fernandes |
| Planning Team | Laura Gomes |
| Planning Team | Gabriela Moriki |
| Account Management | Pedro Fuhrer |
| Account Management | Renato Nose |
| Account Management | Marcela Parolini |
| Account Management | Marina Vizoni |
| Director of Operations | Beatriz Venceslau |
| 数字制片 | Alexandre Nascimento |
| RTV | Celso Groba |
| RTV | Guto Lins |
| RTV | Taís Caetano |
| 制作公司 | MyMama Entertainment |
| 导演 | Urso Morto |
| 2nd Unit Director | Ana Valente |
| 制片 | André Pinho |
| 制片 | Mayra Faour Auad |
| 制片 | Gabrielle Auad |
| 执行制片 | João da Terra |
| 执行制片 | Alex Missaka |
| Director of Coordination | João da Terra |
| Coordination Assistant | Juliana Sena |
| Liaison | Silvia Neri |
| Client Services Director | Pati Caldas |
| 摄影指导 | Urso Morto |
| 1st Asst. Camera | Jorge Dayeh |
| 2nd Asst. Camera | Tadeu Bastos Sampaio |
| Drone Operator | Tadeu Bastos Sampaio |
| Steadycam | Ariel Schvartzman |
| Logger | Ricardo Carpin |
| Logger | Lais Teixeira Santos |
| Video Assistant | Lais Teixeira Santos |
| Electrician | Rodolfo Melo |
| Best Boy | Rodrigo Augusto de Melo |
| 制作经理 | Latino Melo |
| 制作经理 | Carlos Eduardo Miranda de Freitas |
| 制片 | Marcelo Piccinini Selingarde |
| 制片 | Carla Barros |
| 制片 | Renato Alves Duarte |
| Production Assistant | Nicolly Gabriela Sena de Assis |
| Production Assistant | Gabriel Eustaquio |
| Production Intern | Lucas Alonso Moreno |
| Production Intern | Carlos Joshua Almeida Nascimento |
| Assistant Director | Alexandre Casagrande |
| 音效 | Denis Braggion Melito |
| Research | Julia Pellizzer |
| Post Production Coordinator | Larissa Medeiros |
| Post Production Coordinator | Gleice Licá |
| 后期制作 | Gleice Licá |
| 剪辑师 | Urso Morto |
| 剪辑师 | Lucas Piloto |
| 后期制作 | Fernando Branco |
| Colorist | Lucas Campos |
| Motion Graphics | Guilherme Mourão |
| Music Supervision | Big Sync Music |
| 制作 | Cosa Nostra |
| Music Production Director | DJ KLJAY |
| Artist | EDI ROCK |
| Artist | AFRO X |
| Sound Engineer | BASE |
| 音乐制作人 | DJ KALFANI |
| Music Publisher | Altafonte |
| Mix & Post | Hefty Audio |
| Artist | Cafu |
| Artist | Gilson |
| Graffiti Studio | Estudio USMANU |
| Graffiti | esbomgaroto |
| Collaboration | Love.Fútbol |
| Collaboration | Instituto Jardim Peri |
| Collaboration | Movimento Conexão Favela |
| Approval Client | Andreza Graner |
| Approval Client | Juliana Masotti |
| 演员/名人 | Gabriel Jesus |
More Work
SEE ALLBarefoot
- 品牌:
- ZAP Imóveis
- 广告公司:
- Energy BBDO Brasil
Singing
- 品牌:
- ZAP Imóveis
- 广告公司:
- Energy BBDO Brasil
Series
- 品牌:
- ZAP Imóveis
- 广告公司:
- Energy BBDO Brasil
Painting
- 品牌:
- ZAP Imóveis
- 广告公司:
- Energy BBDO Brasil
Goal
- 品牌:
- ZAP Imóveis
- 广告公司:
- Energy BBDO Brasil
Dinner
- 品牌:
- ZAP Imóveis
- 广告公司:
- Energy BBDO Brasil
Bbq
- 品牌:
- ZAP Imóveis
- 广告公司:
- Energy BBDO Brasil
Bathroom
- 品牌:
- ZAP Imóveis
- 广告公司:
- Energy BBDO Brasil
Naked
- 品牌:
- ZAP Imóveis
- 广告公司:
- Energy BBDO Brasil