PARKINSON'S NSW - "The Hold"

J. Walter Thompson Sydney

J. Walter Thompson Sydney Sydney, 澳大利亚

3808

标题	The Hold
广告公司	J. Walter Thompson Sydney
广告战役	The Hold
广告主	Parkinson's NSW
品牌	PARKINSON'S NSW
首次发布日期	2017 / 4
行业领域	慈善机构、基金、志愿者
哲学	The simplest work is more often the most powerful. This film is brutal in its simplicity. It focuses in on a father and his daughter sitting in a living room with their hands clasped together. The hands are collectively shaking, but we can’t tell who’s is causing the shaking, because of the hold they’re in. Through the storytelling, the viewer is drawn into believing it’s the daughter’s hands. Then there’s a twist the viewer didn’t see coming – they pull their hands away from each other and it’s revealed it’s in fact the daughter’s who’s hands are shaking uncontrollably – she is the one suffering from Parkinson’s. We confirm what the viewer has just seen with a line ‘Parkinson’s devastates young lives, too.’ Then we reveal the shocking fact that 3 Australians under 40 are diagnosed every day, and prompt the viewer to take action by joining #uniteforparkinsons or donating.
媒体类别	互动
长度	55 seconds
执行创意总监	Simon Langley
创意总监	John Lam
创意总监	Paul Coghlan
Executive Planning Director	Angela Morris
Group Account Director	Anne Gibson
Agency Producer	Gemma Kay
Director	David Denneen
Producer	Anna Fawcette
Editor	Toby Denneen