标题 | Kiwi 7 |
广告公司 | TBWA\Hunt\Lascaris |
广告战役 | A shining example of communication success - Sara Lee |
广告主 | Sara Lee |
品牌 | Kiwi |
Posted | 8月 2004 |
行业领域 | 鞋油、蜡光剂 |
哲学 | The enormity of the Kiwi marketing success is the result of a harmonious, focused and integrated business partnership between the client and the agency. It is also the result of a synergised communication campaign involving the interdependence, creative magic, insightful strategic direction, skillful media planning and professional account management. |
结果 | The ability of advertising to build, sustain and grow the Kiwi Brand has clearly been shown and an 80% market share is quantifiable proof of this. |
媒体类别 | 影视 |
长度 | |
市场 | 南非 |
Managing Director | Daryl Bennewith |
Managing Director | Mike Mina |
Media Planner | Margaret Larkins |
战略企划 | Annelie Strydom |
广告经理 | Martin Lind |