| 标题 | We Gave Blood |
| 广告公司 | BMF |
| 广告战役 | We Gave Blood |
| 广告主 | Red Cross |
| 品牌 | Australian Red Cross Blood Service |
| Posted | 12月 2004 |
| 行业领域 | 献血、器官捐赠 |
| 哲学 | Using a real 'live' blood box, we mailed 30 media buyers showing them our unconventional approach. |
| 问题 | Less than 3% of the Australian population will give blood and some 80% of the population will need a blood transfusion in their lifetime. We'd created a unique campaign but needed some 'free' TV media to continue running it. |
| 结果 | Two TV channels agreed to run the commercials free of charge - an extraordinary Aus $1,537,000 of free media. When the ads ran, the national increase in calls was 87% and the increase to registrations on donateblood.com.au was 848% |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 澳大利亚 |
| 创意团队 | Andrew Ostrom |
| 创意团队 | Andrew Petch |
| 制片 | Emma Lawrence |
| 导演 | Ben Lawrence |
| 创意总监 | Warren Brown |
| 广告公司制片 | Mandy Payne |
| 制作公司 | Caravan Pictures |