标题 | Dress For It |
广告公司 | Draftfcb Melbourne |
广告战役 | Dress For It |
广告主 | Honda Motor Co., Ltd. |
品牌 | Honda |
Posted | 2月 2007 |
产品 | CR-V |
行业领域 | 轿车 |
剧情简介 | Set in a lively urban street, the TV commercial feels more like a rock clip youd see on Video Hits or Rage rather than an advertisement. Fueled by a pumping electro music track, the spot sees a rugged hero male exit a building in what looks like downtown New York. Wearing a suit we follow him walking down the street, towards a camera tracking backwards, stripping his clothes off to reveal a number of different outfits jeans and a casual top, a tuxedo and finally board shorts and a singlet. As the camera continues to move back, the CR-Vs dynamic new redesign is revealed as the film clip reaches its climax. |
哲学 | The commercial cleverly exploits the different outfits to highlight the unrivaled versatility at the core of the new CR-V in an emotional, uplifting fashion. |
问题 | To launch the all-new, third generation Honda CR-V to the Australian market and attempt to once again take the leading market position. The strategic and creative challenge was to communicate the unrivaled versatility associated with the CR-V in an emotional way something which hasnt really been done before in this category. |
媒体类别 | 电视 |
长度 | |
美术指导 | Mick Bakos |
文案 | Eric Blakeway |
制作公司制片 | Catherine Chapple |
导演 | Patrick Hughes |
客户总监 | Chris Ivanov |
创意总监 | Scott Lambert |
客户总监 | Stephen McLardie |
文案 | Romani Mieszkowski |
美术指导 | Mikey Tucker |
广告公司制片 | Karina Wright |
制作公司 | @radical.media |
后期制作 | Animal Logic |
音效制作 | Level Two Music |
音效制作 | Risk Sound |