标题 | If |
广告公司 | The Leith Agency |
广告战役 | If |
广告主 | A.G. Barr |
品牌 | Irn-Bru |
Posted | 7月 2008 |
行业领域 | 果汁及水果饮料 |
广告口号 | Feel Phenomenal |
剧情简介 | Soft drink brand Irn-Bru launched its first new television campaign in over a year with a campaign focussing on what it means to be Scottish, the sense of pride in a being a Scot and the pride in the treasured Irn-Bru brand. The campaign based on Rudyard Kipling's poignant poem, 'If', was created by The Leith Agency and aired only in Scotland. The poem has been skilfully re-written for the ad to capture the Scottish national sprit and successfully combines that sense of Scottish pride with humour and a sprinkling of the trademark Irn-Bru irreverence! The commercial celebrates everyday life and what it means to be Scottish; football fans sharing the disappointment of a Scotland defeat, a naked couple braving the elements for a New Year's dip, girlfriends discarding their 6 inch heels to walk home barefoot through the puddles after a night partying and a group of friends braving the midges and mud camping in a field. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
制作公司 | MTP |
制片 | Ray Allen |
导演 | Martin Wedderburn |
制片 | Les Watt |
美术指导 | Steve Robertson |
文案 | Gerry Farrell |
文案 | Cathy Hutton |