Martin Wedderburn
导演 at MTP
Newcastle upon Tyne, 英国
标题If
广告公司
广告战役 If
广告主 A.G. Barr
品牌 Irn-Bru
Posted7月 2008
行业领域 果汁及水果饮料
广告口号 Feel Phenomenal
剧情简介 Soft drink brand Irn-Bru launched its first new television campaign in over a year with a campaign focussing on what it means to be Scottish, the sense of pride in a being a Scot and the pride in the treasured Irn-Bru brand. The campaign based on Rudyard Kipling's poignant poem, 'If', was created by The Leith Agency and aired only in Scotland. The poem has been skilfully re-written for the ad to capture the Scottish national sprit and successfully combines that sense of Scottish pride with humour and a sprinkling of the trademark Irn-Bru irreverence! The commercial celebrates everyday life and what it means to be Scottish; football fans sharing the disappointment of a Scotland defeat, a naked couple braving the elements for a New Year's dip, girlfriends discarding their 6 inch heels to walk home barefoot through the puddles after a night partying and a group of friends braving the midges and mud camping in a field.
媒体类别 电视
长度
市场 英国
制作公司
制片
导演
制片
美术指导
文案
文案

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