| 标题 | This Is The Time |
| Brief | Abercrombie & Fitch wants to move beyond its sexy flesh-dominated image and take a more mature approach to its young target market. This spot features millennials as they embark on a number of “firsts”: their first apartment, first heartbreak, first job. As they travel, eat, love and explore – all while wearing Abercrombie’s ripped jeans and plaid shirts – the voiceover encourages them to “screw up, date all the wrong people, learn by doing”. |
| 广告公司 | The Richards Group |
| 广告战役 | This is the Time |
| 广告主 | Abercrombie & Fitch |
| 品牌 | Abercrombie & Fitch |
| 首次发布日期 | 2017 / 10 |
| 行业领域 | 服装 |
| 剧情简介 | In its latest campaign, Abercrombie is hoping to show its target demographic of 21-24-year-olds that the brand has moved past its sex appeal days and is ready to take on a more mature persona. Called ‘This is the Time,’ the spot features millennials as they embark on a number of “firsts” in their lives: first apartment, first heartbreak, first job. As they frolic through new cities and go on new adventures - donning Abercrombie’s signature ripped jeans and plaid shirts, of course - a voiceover encourages them to “screw up, date all the wrong people, learn by doing.” |
| 媒体类别 | Web Film |
| 长度 | |
| 文案 | David Canright |
| 创意组长 | David Canright |
| 美术指导 | Lynda Hodge |
| 制片 | Sheri Cartwright |
| Brand Management | Stephanie Vander Linden |
| Brand Management | Elizabeth Wilcox |
| 制作公司 | Rodeo Show |
| 执行制片 | Raphael Leopold |
| 导演 | Him & Her |
| 后期制作 | charlieuniformtango |
| 剪辑师 | Jack Waldrip |
| 音乐 | Human |
| 音频 | charlieuniformtango |
| 音频 | Russell Smith |
More Work
SEE ALLCommunication
- 品牌:
- Service King
- 广告公司:
- Firehouse
Repair Tracking
- 品牌:
- Service King
- 广告公司:
- Firehouse
Performance
- 品牌:
- Fruit of the Loom
- 广告公司:
- The Richards Group
Trust (50 sec)
- 品牌:
- American Airlines
- 广告公司:
- TM Advertising
Tree Lot
- 品牌:
- Whataburger
- 广告公司:
- Beaucoup Chapeaux