| 标题 | Backyard Bliss |
| 广告公司 | GSD&M |
| 广告战役 | Backyard Bliss |
| 广告主 | Northwestern Mutual |
| 品牌 | Northwestern Mutual |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 银行、金融、法律和保险 |
| 哲学 | A different take on planning for one’s financial future is espoused in this campaign from GSD&M, Austin, Texas, for client Northwestern Mutual. In this spot titled “Backyard Bliss,” there’s something to be said for investing in enjoying life today--especially while your kids are still in the house. The MJZ duo Hoffman/Metoyer--recently nominated for the DGA Award for Outstanding Directorial Achievement in Commercials--helmed this and three other spots in the Northwestern Mutual campaign which points out good financial planning can help empower people to make the most of enjoying life every single day while still preparing for the future, addressing the universal balancing act of living for now and saving for later. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Jay Russell |
| 集团创意总监 | Jeff Maki |
| 集团创意总监 | Tom Gilmore |
| 创意总监 | Nikki Baker |
| 美术指导 | Nikki Baker |
| 创意总监 | Leslie Shaffer |
| Writer | Leslie Shaffer |
| Director of Production | Jack Epsteen |
| Producer | Becky Carrel |
| Strategy | Michael Dezso |
| Production | Morton Jankel Zander (MJZ) |
| Director | Hoffman/Metoyer |
| Editorial | Cut and Run LA |
| Editor | Jay Nelson |